New batch begins 30 September — see fees and dates

ProgrammesCertificateDigital Marketing

Certificate

Digital Marketing

Employable, hands-on skills in digital marketing and search engine optimisation — from keyword research and on-page, off-page and technical SEO through content, social media, paid search, email and YouTube, finishing with freelancing. The course is built around practical tasks rather than theory, so what a student leaves with is work they have actually done.

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3 MonthsDuration
5 days a weekPacing
13Weeks
5Days per Week
4Hours per Day
79Practical Tasks
The Roadmap

What You’ll Learn

A carefully sequenced journey from core engineering foundations to building, deploying, and scaling real AI systems.

How search actually works, the keywords a business can realistically win, and every factor on the page itself — built before any link or advert is bought.

What You’ll Learn

What a search engine actually does, why SEO exists, and how the work is planned before any of it is attempted.

Outline

What a search engine is and how search engines workWhat SEO is, why it is needed, and a short historyHow Googlebot crawls, and how Google's algorithm updates change the workTypes of SEO technique, planning and strategyWhat SEO tools exist and why they are needed

Outcomes

A written SEO plan and strategy for a chosen site, using the tools introduced this week.

What You’ll Learn

Finding the words a business can realistically rank for — with free and paid tools, and by reading what competitors already rank for.

Outline

What a keyword is, and why keyword research mattersTypes of keyword, and analysis with free and paid toolsFinding easy-to-rank keywords for your site and businessFinding a competitor's ranking keywords, and your own hidden onesLSI keywords and strategies for finding them

Outcomes

A researched keyword set for a real project, chosen against difficulty and competitor data.

What You’ll Learn

The factors on the page itself: URLs, title tags and meta descriptions, structured data, headers, copy, images and internal links.

Outline

On-page SEO factors, and technical SEO versus on-page SEOURLs, title tags and meta descriptionsStructured data and schema, its types and toolsHeaders, SEO copywriting and image optimisationInternal linking

Outcomes

A page optimised end to end — tags, schema, headers, images and internal links.

What You’ll Learn

Applying on-page work to real content: keyword placement, readability, search intent, security, speed and mobile.

Outline

Using the target keyword early; keyword density and readable textContent, user intent and search intentInternal and external links, site security, mobile responsivenessHTTP versus HTTPS, and page loading speedMobile friendliness and a full content audit

Outcomes

Milestone 1: First monthly test, plus a completed content audit of a live site.

Quarter Outcome

A keyword set, an optimised page and a full content audit for a real site, assessed by the first monthly test.

Authority earned away from the site, the technical work that lets a site be crawled and measured, and the content and social strategy that feeds both.

What You’ll Learn

Everything that happens away from your own site — links, brand signals, mentions and reputation.

Outline

What off-page SEO is and how it differs from on-pageBacklinks, broken content building, long-form content and guest postingBrand signals, branded search audits and brand trackingImproving E-A-T and earning mentions on authority sitesBlog commenting, reviews, press releases and roundup posts

Outcomes

A link-building and brand-signal plan, with the first placements made.

What You’ll Learn

The mechanics underneath: meta tags, site architecture, breadcrumbs, permalinks and canonicalisation.

Outline

What technical SEO is, and its ranking factorsTypes of meta tag and their effect on SEOSite architecture optimisation and breadcrumbsPermalink optimisationCanonicalisation

Outcomes

A technical audit of a live site, with architecture and canonical issues identified.

What You’ll Learn

Performance and measurement — CDN, SSL, speed, sitemaps, Search Console and Analytics — assessed by the midterm.

Outline

Setting up a CDN and installing SSLImproving website performance and speed; running page speed testsXML and HTML sitemap creation and optimisationAdding and verifying a website in Google Search ConsoleGoogle Analytics setup and monitoring

Outcomes

Milestone 2: Midterm project and exam — a site measurably faster, verified and reporting.

What You’ll Learn

Building a social strategy from goals and competitor research, then the calendar, the content and the measurement.

Outline

What social media marketing and a social strategy areBuilding a strategy in nine steps; choosing goals aligned to business objectivesCompetitor research and a full social media auditSetting up accounts, improving profiles and building a content calendarCreating content, tracking performance, and optimising content for search

Outcomes

A social media content calendar and strategy document for a real business.

Quarter Outcome

A measurably faster, verified and reporting site, plus a social content calendar — assessed by the midterm project and exam.

Paid search, email and YouTube as channels in their own right, then turning the whole skill set into paid work.

What You’ll Learn

Paid search from first principles — audience, goals, tools, keywords, campaigns, ad groups, landing pages and analytics.

Outline

Overview of search engine marketing strategiesDefining target audience and goals; preparing SEM toolsKeyword research, ad campaigns, ad groups and ad textLanding pages, links and shortened URLsWeb analytics, PPC advertising, and Bing search marketing

Outcomes

A live paid search campaign with tracked keywords, ad groups and landing pages.

What You’ll Learn

Sharpening campaigns with demographics, competitor backlinks, infographics and outreach.

Outline

Sales copy for products, and reverse image searchDetermining key demographics and monitoring competitor backlinksInfographics — data sources, design, and sharing on social networksReverse guest posting and gathering frequent feedbackGetting links from brand mentions and blogger reviews

Outcomes

A campaign refined against competitor data, with an infographic published and promoted.

What You’ll Learn

Lists, providers and goals; automation, segmentation and triggers; and copy that actually drives a result.

Outline

What email marketing is, and whether it is outdatedThe fundamentals — an email list, a service provider, clearly defined goalsAdvantages, limits, and delivery and deliverability issuesAutomation — segments, an efficient email series, the right triggersList-building strategies, list hygiene, KPIs and writing email copy

Outcomes

An automated email series, segmented and triggered, with KPIs defined.

What You’ll Learn

Building a channel that is found and watched — branding, audience, SEO, engagement, ads and analytics.

Outline

Creating and branding a YouTube channel; defining your audienceCompetitive analysis and creating quality video contentYouTube Shorts and other features; optimising videos with SEO best practiceEngaging an audience and attracting subscribersYouTube ads, influencer partnerships and channel analytics

Outcomes

A branded channel with optimised videos and an analytics review.

What You’ll Learn

Turning the skills into income — how freelancing works, what it costs you, and how to start properly.

Outline

The concept of freelancing, and how to build a sustainable income from itThe pros and cons of freelancingWorking as an ethical and professional freelancerResources available, and how to join freelancing sitesCreating a freelancing profile

Outcomes

Deliverable: a complete freelancing profile, plus the employable project submitted.

Quarter Outcome

Live campaigns across paid search, email and video, and a freelancing profile ready to take work.

Step-by-Step Path

Follow a proven sequence designed for real results.

Build Real Projects

Apply your skills with hands-on projects every quarter.

Expert Guidance

Learn from industry experts and community support.

Career-Ready

Graduate with production experience and confidence.

AI-Lab System

Powered by our own classroom technology

Every class runs through Aisha Cahn College’s own AI-Lab platform — attendance, assignments, and grading, all automatic.

ai-lab.system — capability statusLive

Schedule

13 weeks · 5 days per week · 4 hours per day

Assessment

79 Practical TasksMonthly Test (Week 4)Midterm Project & Exam (Week 7)Employable Project (Weeks 7–13)Or On-Job Training (2 Weeks)

Capabilities

8 automated
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Meet Your Instructor

Learn from the Experts

Learn from people who do the work, not just teach it. Gain practical insights, real-world guidance, and knowledge shaped by industry experience.

Mr. Kaleem Shahid Khan

Digital Marketing Instructor

Ready to start?

Apply for Digital Marketing

Apply now →Message on WhatsApp

Admissions open

New batch begins 30 September.

Seats in each batch are limited. Message us and we will reply the same working day — or come and see the campus first.

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  • CampusMuslim Hands Educational Complex, Wazirabad, Punjab
  • Office hoursMonday to Saturday, 9:00 AM – 4:00 PM
  • WhatsApp+92 300 1453445
Wazirabad, PunjabAisha Cahn CollegeRated 5.0 ★ on GoogleDirections →

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